{"id":805,"date":"2019-06-11T16:05:00","date_gmt":"2019-06-11T14:05:00","guid":{"rendered":"https:\/\/calumet-review.com\/?p=805"},"modified":"2021-08-09T16:38:28","modified_gmt":"2021-08-09T14:38:28","slug":"lutilizzo-delle-religioni-nel-marketing-dimpresa-profili-di-tutela-giuridica-2","status":"publish","type":"post","link":"https:\/\/calumet-review.com\/index.php\/it\/2019\/06\/11\/lutilizzo-delle-religioni-nel-marketing-dimpresa-profili-di-tutela-giuridica-2\/","title":{"rendered":"L\u2019utilizzo delle religioni nel marketing d\u2019impresa. Profili di tutela giuridica"},"content":{"rendered":"\n

Religione ed economia costituiscono il pi\u00f9 ampio sistema di marketing religioso. Il fedele, influenzato dalla propria appartenenza religiosa, compie quotidianamente scelte commerciali rispettose dei precetti fideistici in cui si rispecchia. Pertanto, le aziende da molti anni ormai sono spinte a produrre beni e servizi che siano religiosamente orientati. Strumento fondamentale per attirare il \u201ccliente religioso\u201d \u00e8 ovviamente la pubblicit\u00e0.
Sempre pi\u00f9 campagne pubblicitarie sono caratterizzate da slogan, immagini e situazioni che richiamano direttamente il sacro. Cos\u00ec, anche i marchi e le certificazioni utilizzate dalle aziende, impiegando una determinata denominazione, fungono da mezzi di garanzia della compatibilit\u00e0 di beni e servizi ai precetti della confessione religiosa di appartenenza.<\/p>\n\n\n\n

Leggi articolo – ITA<\/a>Download PDF<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Religione ed economia costituiscono il pi\u00f9 ampio sistema di marketing religioso. Il fedele, influenzato dalla propria appartenenza religiosa, compie quotidianamente scelte commerciali rispettose dei precetti fideistici in cui si rispecchia. Pertanto, le aziende da molti anni ormai sono spinte a produrre beni e servizi che siano religiosamente orientati. Strumento fondamentale…<\/p>\n

Continue reading<\/i><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20,32,81,22],"tags":[],"class_list":["post-805","post","type-post","status-publish","format-standard","hentry","category-categorie","category-diritto-e-religione","category-8-1-sem-2019-it","category-numeri"],"yoast_head":"\nL\u2019utilizzo delle religioni nel marketing d\u2019impresa. Profili di tutela giuridica – Calumet – Aree Tematiche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/calumet-review.com\/index.php\/it\/2019\/06\/11\/lutilizzo-delle-religioni-nel-marketing-dimpresa-profili-di-tutela-giuridica-2\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019utilizzo delle religioni nel marketing d\u2019impresa. Profili di tutela giuridica – Calumet – Aree Tematiche\" \/>\n<meta property=\"og:description\" content=\"Religione ed economia costituiscono il pi\u00f9 ampio sistema di marketing religioso. Il fedele, influenzato dalla propria appartenenza religiosa, compie quotidianamente scelte commerciali rispettose dei precetti fideistici in cui si rispecchia. 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