L’utilizzo delle religioni nel marketing d’impresa. Profili di tutela giuridica

Religion and economy together constitute the broadest religious marketing system. Everyday the believer, influenced by his/her religion, makes choices that respect the fideistic precepts in which he/she finds himself/herself reflected. Thus, for many years, companies have produced goods and services that are religiously oriented. In this way, the believer-consumer receives…

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