Halal, haram e la bussola del cibo tra Malesia e Italia. Alimentarsi secondo l’Islam nel mondo globalizzato

The growth of the Muslim population affects the strategies of economic actors in the process of producing and marketing goods and services. They have used religious signs and symbols within brands in order to retain more consumers-faithful. At the same time, the production of goods and services that conform to Islamic rules is a way to protect religious freedom. The essay aims to analyze both the potential and limits of the Islamic food market, investigating respectively: the experience of Malaysia, whose standards have been defined as the world best practice in halal regulation; and, on the other hand, the possibility of enhancing the export of Italian products to Muslim countries by placing the Made in Italy logo alongside that of religious certification.